![]() ![]() At Layer0 we chose the latter, which worked very well for our customers. Infrastructure for AMP and PWAĪs a developer implementing AMP and PWA, you could implement two versions of your app and then maintain them through future changes (meaning that every fix becomes a code change in two places) or use automation to derive AMP content from your pages. This is where using a comprehensive react progressive web app framework that covers everything from state management to components and styling really shows its value in terms of increasing developer velocity. React Storefront encourages using the widely popular Material UI library and provides specific rules for cleaning up the HTML it produces. If you use a component library, some of the HTML rendered by the components may run afoul of the AMP validator for various reasons. leverages this convention to add the necessary link tag to the document head. React Storefront automatically renders valid AMPHTML for any page simply by adding “.amp” to the URL. With React Storefront, all you need to do is add to your top-level page component. Typically, you would need to create separate AMP versions of your pages, then configure your application’s router to serve both AMP and PWA content on distinct URLs. The first step towards implementing AMP is to notify Google’s crawler that AMP equivalents of your pages exist. While our primary goals in adding SSR were to improve performance and SEO, it also enabled us to run a React Storefront app on the server and then automatically convert the HTML output to valid AMPHTML in concert with the techniques below. With SSR, rendering of the page is done on the server before it is served to users. To overcome this limitation, we benefited from an early architectural decision to make React Storefront apps universal (sometimes called isomorphic) by default and support Server-Side Rendering (SSR) in Layer0. In other words, you can’t just point the Google AMP Cache to the same React code you send to the browser. That’s because most React apps are designed to run only in the browser, but AMP content can’t have any JavaScript (including React) before it gets to the browser. ![]() Why don’t all React frameworks do this?įor a typical React app, automatically deriving AMP content is difficult. In the next installment, we’ll share some exciting new features of Layer0 that help deliver AMP in a complex enterprise context. In this post, we will cover how React Storefront does the hard work for you in supporting AMP and PWA from a single codebase. Instead of rebuilding their app, implementing AMP with React Storefront typically takes our customers a day or two, and most of that is simply verifying everything works as expected. This way, developers can write their progressive web app in React and get AMP support with no extra development effort.Īnd it’s worked very well for our customers. As developers, we invested early in adding automatic AMP support to the React framework we created for eCommerce PWAs. Developers hate this kind of thing so much they’ve given it a popular acronym, DRY (Do not Repeat Yourself). No one wants to write the same app twice. may require being propagated to both the AMP and PWA codebases. Every bug fix, layout change, new feature, etc. ![]() And the burden on the development team doesn’t end there. The result is that to support both AMP and PWA, developers typically need to recode a significant portion of their app in AMP. AMP pages, on the other hand, are completely prohibited from using JavaScript and have tight restrictions on both CSS and HTML. PWAs use modern libraries like React, Vue, and Angular, where JavaScript takes on the central role of rendering HTML and CSS and delivering interactivity. Unfortunately, PWA and AMP technologies could not be more wildly divergent. And since nearly half of retailer website traffic comes from organic search, supporting both AMP and PWA has become a priority. In fact, Google’s recommended customer journey is to first deliver an AMP version of your app to search users and transition to the full PWA version of your site on subsequent pages. However, when it comes to search-generated traffic, AMP provides the fastest possible option. ![]() With React-powered PWAs, developers can deliver highly engaging experiences on the web that rival native apps. We’ve been relatively early adopters in eCommerce for both Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMP). AMPConf 2019 is just wrapping up, but we’re just getting started! In this series of blog posts, we celebrate AMPConf by highlighting how the React Storefront framework and Layer0 make life easier for developers to support AMP in their React apps. ![]()
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